Cathy Picco, Vice President Operations:Cathy has spent her career in various business support functions. Starting off as a developer, Cathy quickly moved into various customer support roles - both in technical support and user requirements definition. Eventually, Cathy lead a team of business analytics developers for her customers. Her expertise in managing and motivating people is extremely needed and her attention to details keeps Synetic Solutions focused and on track.

Dave Rassel, Vice President Sales, US:Dave has been "in the trenches" for most of his career in the southeastern United States. Based in Florida, Dave has developed a unique understanding of the Hardwood Building Supplies sector. His keen understanding of customer challenges, quality requirements and "protecting the brand" brings to Synetic Solutions a customer interface that is second to none. Team building - internal and external - is a leadership quality that Dave lives by every day. In Dave's words: "Partnerships with customers and business partners creates a win-win environment where it becomes easy to do business with each other - remaining consistent with quality is simply a huge resulting benefit".

Bob Fitzgerald, Vice President, Sales, Canada:Bob is a dynamic and entrepreneurial sales management strategist with over 30 years experience in leading companies to success in highly competitive markets. He is a results oriented leader with a focus on meeting and exceeding customers expectations, creating new revenue streams and overachieving sales targets. Bob has a proven track record in: New Business Development, Account Management, Territory Management, Sales Leadership, Sales Force Development, Strategic Relationship Development, Forecasting Strategies, Alternative Channel Management.

Ken McDonald: President: Ken is a high energy, focused executive. He motivates and develops people to drive to succeed. Ken's passion can be summarized in these words: "People buy products and solutions from people – people they trust and people who deliver value as they propose. I am proud that my customers and I can say that I deliver the value that I propose. When my customers solve their problems based upon the solutions that I sell them, then we all win. Whether I am selling directly or coaching folks to accomplish this goal, I am relentless about delivering value to customers. Being a customer’s “Trusted Advisor” is my only true test of success".

SENIOR LEADERSHIP TEAM