About Us

Mission Statement

At Synetic Solutions, we bring decades of expertise in hardwood lumber and specialty products distribution to your doorstep. This enables the best quality, yield and production available for your unique needs – helping you to protect the integrity of your brand, retain the trust of your customers, and grow your footprint. We are passionate about our clients’ quality. Through collaboration with world-class partners, we bring the very best of global hardwood lumber distribution and specialty products to all client partners.

Senior Leadership Team:

Dave Rassel

Chief Operations Officer

Dave has been "in the trenches" for most of his career in the southeastern United States. Based in Florida, Dave has developed a unique understanding of the Hardwood & Building Supplies sector. His keen understanding of customer challenges, quality requirements and "protecting the brand" brings to Synetic Solutions a customer interface that is second to none. Team building - internal and external - is a leadership quality that Dave lives by every day. In Dave's words: "Partnerships with customers and business partners creates a win-win environment where it becomes easy to do business with each other - remaining consistent with quality is simply a huge resulting benefit".

Cathy Picco

VP Administration

Cathy has spent her career in various business support functions. Starting off as a software systems developer, Cathy quickly moved into various customer support roles - both in technical support and user requirements definition. Eventually, Cathy led a team of business analytics developers for her customers. Her expertise in managing and motivating people is extremely needed and her attention to details keeps Synetic Solutions focused and on track.

Armand Didier

Director General, Cameroon

Armand recently joined Synetic Solutions and now runs our operations in Cameroon. Armand is a dynamic and entrepreneurial operations manager with over 10 years experience in leading forestry initiatives, most recently in Ghana. Armand understands local requirements, terms and conditions and provides our front line to locally grown Sipo and Sapele species.

Ken McDonald

Chief Problem Solver

Ken is a high energy, focused executive. He motivates and develops people to drive to succeed. Ken's passion can be summarized in these words: "People buy products and solutions from people – people they trust and people who deliver value as they propose. I am proud that my customers and I can say that I deliver the value that I propose. When my customers solve their problems based upon the solutions that I sell them, then we all win. Whether I am selling directly or coaching folks to accomplish this goal, I am relentless about delivering value to customers. Being a customer’s 'Trusted Advisor' is my only true test of success."